TASK 1: EXERCISES
23/09/2024 - 27/10/2024 (Week 1 - Week 5)
Exercise 1 / Final Type Expression
Fig 1.1 Final Type Expressions - JPG / Week 3 (13/10/24) |
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| Fig 1.3 Final Animated Type Expression - GIF / Week 4 (20/10/24) |
Exercise 2 / Final Type Formatting
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| Fig 1.4 Final Type Formatting - JPG / Week 5 (27/10/24) |
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| Fig 1.6 Final Type Formatting With Grids - JPG / Week 5 (27/10/24) |
Type Sizes: 45pt, 81pt, 12pt
Leading: 66 pt
Paragraph spacing: 0pt
Type Size: 9pt
Leading: 11pt
Paragraph spacing: 11pt
Characters per-line: 55-65
Alignment: Left justified
Margins: 12,7mm top, 12,7mm left +12,7mm right +12,7 mm bottom
Columns: 2
Gutter: 5 mm
TASK 2: TYPOGRAPHIC EXPLORATION & COMMUNICATION
28/10/2024 - 10/11/2024 (Week 6 - Week 7)
Final Editorial Spread
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Fig 2.6 Final Editorial Spread - JPG / Week 7 (04/11/24) |
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Fig 2.1 Final Editorial Spread With Grids - JPG / Week 7 (04/11/24) |
Fig 2.2 Final Editorial Spread With & Without Grids - PDF / Week 7 (04/11/24)
Type Size/s: 168 pt, 37 pt
Leading: 40 pt
Paragraph spacing: 0 pt
Lead
Typeface: Futura Std
Font/s: Futura Std Heavy
Type Size/s: 21 pt
Leading: 24 pt
Body
Type Size: 9 pt
Leading: 12 pt
Paragraph spacing: 12 pt
Characters per-line: 55-65
Alignment: Left justified
Margins: 12,7 mm top, 12,7 mm left +12,7 mm right + 12,7 mm bottom
Columns: 2
Gutter: 5 mm
TASK 3: TYPE DESIGN & COMMUNICATION
11/11/2024 - 22/12/2024 (Week 8 - Week 13)
Final Type Design
To download Floop, click here: Floop Download
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| Fig 3.1 Screen Grab of FontLab Process / Week 13 (22/12/24) |
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Fig 3.2 Final Type Construction in Ai - JPEG / Week 13 (22/12/24) |
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Fig 3.4 Final Poster - JPEG / Week 13 (22/12/24) |
| Fig 3.5 Final Poster - PDF / Week 13 (22/12/24) |
REFLECTIONS
I definitely felt lots of improvements when it comes to having a better eye for design. At first, I'm unsure about what design direction to take, but as time goes on, I feel more confident in my choices. It really goes to show how helpful feedbacks are to develop into a better designer.
Findings
It's been proven multiple times that typography is far more complex than I initially thought. The rules, elements, and processes behind creating and formatting typefaces have details that might not be obvious for an average person. Through trial and error, I discovered that what looks good may not always be legible, and vice versa.



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